Master Plan
Know what to do, in what order and why, no detours
Your capability map says the why, the charter says the how, the projects are the what. The first two remain, the projects pass. Every launch is justified, every exception argued. It all fits in a few pages.
the outcome
The master plan
The lean document that links what you know how to do, what you believe and what you launch.
01
The approach
The map, the charter, the projects
02
The map
What your company knows how to do, on one page
03
The charter
Your rules of the game, principles that guide every trade-off
04
A digital project
Its sheet: a capability, a named use case, an assessment
05
The assessment
Every project against every principle
06
The priorities
An order that cites its sources
07
The roadmap
Projects over time, never out of sight